In a strategic move to fast-track the adoption of electric vehicles, Ford has unveiled an exciting offer for environmentally-minded consumers and those ready to go electric. Between October 1, 2024, and January 2, 2025, Ford will provide a free home charging station and installation with every new Ford EV purchase or lease. This initiative, part of the "Ford Power Promise," cements Ford's leadership in the EV movement by tackling one of the biggest obstacles to EV adoption—easy access to home charging.
The Comforts and Benefits of Home Charging
Ford's CEO Jim Farley highlighted the importance of home charging in a recent LinkedIn post, referring to it as "filling up at home." Home charging is more convenient and cost-effective than public alternatives, encouraging more widespread consumer adoption of EVs. An internal Ford survey revealed that nearly half of car shoppers are unsure about how home charging works, and a staggering 90% stated they would be more inclined to purchase an EV if home charging options were available. By including a home charger with their vehicles, Ford is transforming this insight into action.
The Ford Charge Station Pro
The Ford Charge Station Pro, typically retailing for $1,310, is an SAE Level 2 charger providing up to 80 amps of charging power. It features bi-directional power capabilities, meaning it can supply electricity back to your home during a power outage. This feature adds an extra layer of utility to owning a Ford EV, offering peace of mind beyond simply charging your vehicle.
Key Benefits of the Ford Power Promise:
- Free Home Charger and Installation: Receive a free Ford Charge Station Pro and professional installation with your new EV purchase or lease.
- 24/7 Support and Roadside Assistance: Access around-the-clock support, and if you run out of charge, Ford's roadside assistance will take you to the nearest charging station or dealership.
- $2000 Credit for Non-homeowners: For those living in apartments or without access to home installation, Ford offers a $2,000 credit towards other charging solutions.
A Competitive Edge in the EV Market
This initiative places Ford ahead of competitors like General Motors and Hyundai, who offer credits or fast-charging deals but not both a complimentary charger and installation. Jim Farley emphasizes that better access to home charging is crucial for boosting EV adoption in the U.S. and Ford is the first automaker to provide such a comprehensive solution.
A Commitment to Sustainable Transportation
Ford's Power Promise isn't just about selling cars; it's about fostering a community of eco-conscious drivers and supporting a sustainable future. By removing one of the main hurdles—home charging—Ford is making it easier for more people to transition to electric vehicles, thereby reducing their carbon footprint.
Conclusion and Call to Action
Ford's new deal is a game-changer for anyone contemplating an electric vehicle. Not only does it eliminate the hassle and expense of home charger installation, but it also provides a sense of security with 24/7 support and roadside assistance.
If you're ready to make the leap to a cleaner, more sustainable mode of transportation, now is the time. Visit Silverthorne Ford before January 2, 2025, to take advantage of the Ford Power Promise offer and drive into the future of mobility with confidence. For more information, ask our team! We will be happy to assist you with any questions you may have on breaking into the EV world with models like the F-150 Lightning, financing your new EV, or our EV specials.
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