Under Jim Farley’s leadership, Ford is revolutionizing off-road performance. During the Detroit Auto Show, he outlined the company’s ambitious goal of becoming the undisputed off-road leader worldwide. With classics like the Bronco, Maverick, and F-150 Raptor, Ford is transforming the industry. In 2024, off-road vehicles represent 20% of Ford's sales, driven by a commitment to cutting-edge design, improvement, and customer satisfaction.
In a strategic move to fast-track the adoption of electric vehicles, Ford has unveiled an exciting offer for environmentally-minded consumers and those ready to go electric. Between October 1, 2024, and January 2, 2025, Ford will provide a free home charging station and installation with every new Ford EV purchase or lease. This initiative, part of the "Ford Power Promise," cements Ford's leadership in the EV movement by tackling one of the biggest obstacles to EV adoption—easy access to home charging.
